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The shield



    mens all saints cardigan
    topshop pants

    photos by stefanie

    I stumbled across this coat over at ebay fashion outlet a few weeks ago.. not sure if it was the fear of the cold weather I was about to travel back to that week, or because it was a ebay find, that made me click it home asap..

    the fact that it was an ebay listing, my senses sent signals to my brain to automatically click on the 'buy it now' button, but my point here is that the glory of the outlet is that they have large stocks on most of the items.

    A little bit of promotion is hopefully allowed, as I happen to be involved with the new launch of ebay fashion outlet! Remember this behind the scenes post? I actually saw the glossy printed look-book just a few days ago and dare I say that I am even on the cover? crazy cool, more on that later!

    xxx

Post Title

The shield


Post URL

http://sufiah-yusof.blogspot.com/2011/10/shield.html


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No tricks just treats + a giveaway

Post Title

No tricks just treats + a giveaway


Post URL

http://sufiah-yusof.blogspot.com/2011/10/no-tricks-just-treats-giveaway.html


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Wax-poetic


     bec & bridge dress via christeric c
    greenbelt countryear wax coat
    topshop shoes

    photos by stefanie

    Last weekend, during my quick trip back home I could not pass on the opportunity to take some photos in the perfect fall weather! I wore a gorgeous dress from my friends new online store Christing c. that stocks some of my favorite brands, be sure to check it out..


    I picked up the coat last weekend when I visited helsinki horse show, it's one of those traditional english wax coats that I will attempt to make suitable for the city. My mom thinks it's funny and I agree, we have been wearing these in the stable since I was a kid. But you know, horse coat spray for my hair and a traditional wax coat to keep my dry, you got to work with what you have.


    I also got myself a cute dalmatian because the print is so hot right now!
    joking of course it's my sisters overly dramatic dog who just loves the attention.

    xxx

Post Title

Wax-poetic


Post URL

http://sufiah-yusof.blogspot.com/2011/10/wax-poetic.html


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This is a public, birthday wish list for family and friends

Post Title

This is a public, birthday wish list for family and friends


Post URL

http://sufiah-yusof.blogspot.com/2011/10/this-is-public-birthday-wish-list-for.html


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Bon Bon


    bruno pieters x weekday jacket

    photos by stefanie

    Say hi to Bon Bon.. she's been my baby for my entire childhood and I can not believe she hasn't appeared the blog until now!!

    when I was 10 my dad made the mistake of jokingly promising me a puppy if I had the cash for one.  So started a year of selling, saving and begging until I finally had enough money for my own little cockerspaniel... I only get to see Bon Bon when I visit finland, so sadly not very often. I couldn't resist including her in the photos, especially in her overgrown messy hair-do, we totally match!

    I wore a silk dress is by shakuhachi from the fantastic Bona Drag, who never fails to impress me with their amazing choice of collections.

    ps. Bona Drag has been kind enough to offer you all 25 % off the ENTIRE SITE on until wednesday morning! Just enter the code 'Hallowaukee' at checkout.

    xxx

Post Title

Bon Bon


Post URL

http://sufiah-yusof.blogspot.com/2011/10/bon-bon.html


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Black and blue


    h&m turtleneck
    cos sweather
    h&m hairring
    zara vest
    topshop pants
    zara tote
    topshop shoes

    pics by tasha

    Hi there, apologies for the blog break. Truth is I have not opened my computer all weekend, and it has been amazing. Did a quick trip back home to finland in the name of project research, also took myself a few spare moments to take pictures in the beautiful fall surroundings. These though are from last week or so, I love wearing a turtleneck under my shirts and knits, it's kinda à la celine.. or more like à la anyone who grew up in finland.

    But fear not, I am back to my routine again

    xxx

Post Title

Black and blue


Post URL

http://sufiah-yusof.blogspot.com/2011/10/black-and-blue.html


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Favorites from nowhere


    primark knit
    jimmy choo shoes

    photos by tasha

    Got dressed in my new nowhere pants today.. they are on the perfect edge of being sweatpants but structured enough to be taken seriously, if that makes sense. The sleeveless coat thing is also from the same collection, I was on the fence of ordering it, but it might actually be the best piece. Nice when online orders work out that way sometimes.

    xxx

Post Title

Favorites from nowhere


Post URL

http://sufiah-yusof.blogspot.com/2011/10/favorites-from-nowhere.html


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Your words humble me


    weekday coat
    cos knit
    ann demeulemeester boots

    First of all thank you, every single one of you for the comments, tweets and messages regarding the news on my Nelly collection! you are so incredibly kind and encouraging, I can't believe how lucky I am to have you all support me!

    Yesss ok so back to outfit posting! the other day the weather allowed me I got to take out my triple laced ann demeulemeester boots that I found second hand in paris last february, lucky me. What a crime that they have only been on the blog once before, (here) but they are a classic, so it's all good, I have time.

    the bag has been serving it's duty really well, I aboslutley adore it. Paired with a coat like this, I almost look grown up.

    xxx

Post Title

Your words humble me


Post URL

http://sufiah-yusof.blogspot.com/2011/10/your-words-humble-me.html


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I'm designing a collection for Nelly.com!

    Yess it's official! I will be the next guest designer for Nelly.com!!

    this is so so exciting and I am happy to take on the challenge! I have been given somewhat free hands to design my dream collection, that will be out next spring. The whole collection will be available worldwide!

    I am the first Finnish guest designer to be given the opportunity.... so no pressure there then?! ehrm. I will do my best and it will be good, I promise. I owe it all to you my amazing readers, you inspire me every single day.

    in the mean time shop the amazing nowhere collection and more over at Nelly.com

    xxxxxxxxxxxxxx

Post Title

I'm designing a collection for Nelly.com!


Post URL

http://sufiah-yusof.blogspot.com/2011/10/i-designing-collection-for-nellycom.html


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Styling with Nelly.com


    Last sunday I flew over to Borås in sweden, to get together with a few fellow bloggers to style the Xmas lookbook for Nelly.com! while I was doing my best to represent Finland, we spent the day in a huge closet and got to and try on the new collection, both Nelly's own and all the great brands they sell like Rodebjer, Jeffery Campbell, Diesel, Whyred..


    First we got to pick our outfits, above Trine from Denmark who I already knew from the MTV campain from last spring, wearing those amazing Jeffrey Campbell shoes! I chose a beautiful Buddha to buddha bracelet.


    me, Yara and Frida getting our hair done... suprise suprise I wanted a side braid. I think I've only met Yara once before but she is so kind and easy to get along with.


    Swedens Frida Fahrman getting ready. I loved meeting her, especially loved our chatty taxi ride to the airport.


    Nike - one of the girls from the German team, having a hard time deciding on the shoes... can't blame her though.


    Blogging in between shooting. I felt guilty for not doing it....


    Then to the styling.. we did two looks, this was one of mine. I loved the idea of wearing a chocker necklace under the collar, you can get the silver and gold here

    model wearing a beautiful ida sjöstedt cardi (coming soon), vila shorts and nelly gold choker. I wore a diesel dress, gestuz jacket, nelly necklace and guess boots, all from Nelly.com


    Later we went to the Nelly HQ, where we also got to see Elin Kling's Nowhere collection, that is being sold at Nelly. I admit to be a fan of every piece, so you know what I am going to be wearing this winter, starting from this week!

    Thanks to all the girls and especially to the Nelly team for such a well organised day x

    I also have some veeeerrrrrryyyy exciting news to tell you! as there was also another reason why I flew to sweden.... I promise I'm not trying to be all annoying by making you wait until tomorrow but it's news that deserves more than a little side mention, and I am falling a sleep on my keyboard right now. So more tomorrow.. (hint: it's probably what you think it is, YEAH)

Post Title

Styling with Nelly.com


Post URL

http://sufiah-yusof.blogspot.com/2011/10/styling-with-nellycom.html


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Silver aztec favorites


    I should not play favorites with my much loved jewellery collection, but these are the ones I tend to wear all the time as they go with absolutely everything I own.

    ps. all of them affordable, pick your favorite from below

    from left fashinology, moroccan finds, regal rose in the middle, vanessa mooney and forever 21

Post Title

Silver aztec favorites


Post URL

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Peppermint cappuccino

Post Title

Peppermint cappuccino


Post URL

http://sufiah-yusof.blogspot.com/2011/10/peppermint-cappuccino.html


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Sporting the quilted coat


     zara coat
    zara shirt
    random cap

    It's been a while since a proper outfit post, so here we go. Yesterday I wore this winter parka that was a bit too hot, but better this way then the other. Also can't even remember the last time I wore a quilted coat! Most tend to be somewhat of a belted shape so the poncho approach was interesting enough to win me over.

    these boots are super cool... would it surprise if I told you I got them in two colours? probably not. Then just a little note on the bracelets, which I found here. I often feel like either wearing a huge pile of accessories or none, so these being somewhat in between is nothing short from perfect for my current jewellery mood.

    xxx

Post Title

Sporting the quilted coat


Post URL

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Rewind and play


    My hilare new iphone case, speaking in to a old cassette causes a lot of confusion but best of all, laughs.

    Get it here or over at urban outfitters.. my shirt is zara, cap vtg, watch alpha saphir and bracelet kurt geiger.

    xxx

Post Title

Rewind and play


Post URL

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Like the boys


    Just arrived back home from sweden.. I spent the a day styling the xmas lookbook for Nelly.com with some fellow bloggers, but more on that later!

    These are some shots I took during LFW, I am really in to masculine dressing, even if it's often just a touch. I have to admit I've been a bit lost when it comes to being inspired.. not just with dressing but over all. But getting lost in to the world of good magazines, especially men's fashion magazines, has really helped. Spending so much time online, I've underestimated the power of print media.

    xxx

Post Title

Like the boys


Post URL

http://sufiah-yusof.blogspot.com/2011/10/like-boys.html


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