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What I've been up to...

    dressone
    dress2
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    So kinda the reason why I've been a bad blogger is because I have been putting most of my time in to my uni projects... I get quite a few emails and questions about my course and what it is about so I thought a few words on it could be in place.. I am on my 2nd year on a fashion design and marketing degree at london college of fashion. It is a very commercial degree where you learn to work on design development & construction supported by marketing reports, I would say LCF is quite a business driven university, especially journalism and PR are know to be very good degrees, if you want to do more art based design and think about launching your own collections, I would recommend central saint martins.

    I designed and made this dress as part of my latest project, the brief was to design something in jersey, sportswear or inspired by. The whole concept started from vintage tennis clothing so countless sketches and developments later this dress was what I decided to make.. there is a lot of work - both written and physical that needs to be put in to the projects, but I am not going to bore you with that now..

    so yeah.. that's pretty much my last few months.. I now have april off before I start my final project.. and instead of staying in london to sort out important things, catch up and so, I am going to morocco for a month!! yeah insane, but soooo exciting

    so I'll try my best to make up for my lack of posts with some 'chiffondressinthewindonadesert' photos

    casual
    x

Post Title

What I've been up to...


Post URL

http://sufiah-yusof.blogspot.com/2011/03/what-i-been-up-to.html


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Writing breathe on a post-it


    acne shirt
    cos pants
    elin kling x hm necklace
    acne shoes
    river island nails polish

    photos by tasha

    Hey... finally I feel like I have my life back, handed my uni project in on monday and then slept for 18 hours. I sound like a broken record, but maybe now I finally have some time to catch up again..

    as you may have noticed I have been quite dedicated to wearing acne lately.. this shirt was one of the gems I picked up from from acne archive in stockholm

    thanks for all the supportive comments

    xxx

Post Title

Writing breathe on a post-it


Post URL

http://sufiah-yusof.blogspot.com/2011/03/writing-breathe-on-post-it.html


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Barely there

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    What is left from the 'balmainia'.. pimped old grey jeans.. just go bonkers with the bleach to get the look.. these were tucked far back in my jeans drawer.. but I pulled them back out and cut them open a few inched at the legs.. partially because it's +17 and sunny in london today..

    Sorry I haven't been able to give you 100 % with the blog lately... scary, end of term uni deadline on monday...

    xxx

Post Title

Barely there


Post URL

http://sufiah-yusof.blogspot.com/2011/03/barely-there.html


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Dust on my dress


    topshop hat
    weekday cuffs
    aqua dress
    lapponia index ring
    fashionology thumb ring
    alexander wang boots
    american apparel nail polish 

    The bricks again on a late night with my little friend, that needs to find a special place to go up on, I'm thinking maybe kitchen..

    Hmm feeling a bit guilty over the fact that I've been buying everything double lately.. I don't know if it started from the fact that these bracelets just look better worn as a pair or maybe I am just lazy, greedy or simply awful with making decisions... but if the shoe fits... buy it in every color

Post Title

Dust on my dress


Post URL

http://sufiah-yusof.blogspot.com/2011/03/dust-on-my-dress.html


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Mtv x gilette

    So finally.. the project I was filming in stockholm was a gilette venus campain for MTV! I was chosen to be the face of finland so my version will air on MTV finland in april...

    our day started at 4.45 with make-up..

    Ida was chosen from sweden and trine will be the face of denmarks commercial..

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    Ida in her insane legs....

    we filmed in the botanical gardens in stockholm in very summery outfits..
     

     we got to choose out own outfits. I wore a very bright acne pink dress, american apparel clutch & river island feather necklace

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    In the end of the day we shot studio photos and voice-over's.. each in our own languages. Fellow blogger annette was with us as the norwegian girl, bit sadly fell sick on the day of filming! she was fitted in to the clip later though.. I hope she feels better now..

    the campaign is called 'just legs' and will launch in april/may around a lookbook-style website where you all can upload some leggy outfit photos and win a whole new summer wardrobe! I'll be picking out my weekly favorites and promise to keep you updated along the way..

    We had all such a fun day and it was easy to work with such a great team! so a huge thanks to everyone involved, can't wait to see the final clip!!

    xxx

Post Title

Mtv x gilette


Post URL

http://sufiah-yusof.blogspot.com/2011/03/mtv-x-gilette.html


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Stockholm in 27 hours


    On tuesday morning I was flown over to stockholm for the filming of a MTV commercial! featured above fellow bloggers Ida and Trine that I will appear in the tv clip with, out in april... more on what the project was, behind the scenes shots and of course what I wore in the next post...

    xxx

Post Title

Stockholm in 27 hours


Post URL

http://sufiah-yusof.blogspot.com/2011/03/stockholm-in-27-hours.html


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Best friends

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    My new acne pixel boots are a perfect match to this american apparel simple clutch right? I am so happy about the boots, beyond obsessed... maybe even so crazy that I got them in black aswell....

Post Title

Best friends


Post URL

http://sufiah-yusof.blogspot.com/2011/03/best-friends.html


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